{"id":6532,"date":"2025-02-27T15:29:05","date_gmt":"2025-02-27T20:29:05","guid":{"rendered":"https:\/\/apik.tribu.co\/?p=6532"},"modified":"2026-02-04T10:49:55","modified_gmt":"2026-02-04T15:49:55","slug":"behind-the-send-apik-mississauga-uncut","status":"publish","type":"post","link":"https:\/\/apik.tribu.co\/en\/2025\/02\/27\/behind-the-send-apik-mississauga-uncut\/","title":{"rendered":"BEHIND THE SEND \u2013 APIK MISSISSAUGA UNCUT"},"content":{"rendered":"
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I\u2019ve been doing this for almost a decade with events like JACKALOPE, making sure the philosophy stays true no matter where we take it, living and breathing this event, making sure our philosophy runs through every part of it. APIK isn\u2019t just about putting on a contest; it\u2019s about creating an experience that riders take home with them, something they talk about long after the last trick is landed.<\/strong> Our best business card isn\u2019t a logo or a hashtag, it’s the riders leaving with the best memories of their lives and spreading the word. That means my job isn\u2019t just logistics, it’s making sure the energy, the vibe, and the whole culture stay true from start to finish. Long nights, early mornings, countless hours of no sleep, but somehow, it\u2019s always worth it. Being the guy making sure riders get where they need to be, have everything they need, and that the whole crew is vibing means I get to see all the highs, the crashes, the moments of pure magic, and the absolute shitshows. Some of these stories I can share, others\u2026 let\u2019s just say they\u2019ll stay off the record.<\/p>\n

But here\u2019s a look into what really went down at APIK Mississauga presented by Samsung Galaxy this year: the stuff that makes this event what it is. The moments between the podiums, the energy you can\u2019t script, and the chaos that somehow always turns into something unforgettable.<\/strong><\/p>\n

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Ala\u00efs Develay \u2013 Against All Odds<\/h2>\n

Imagine this: You\u2019ve been on the road for days, exhausted from a brutal travel schedule, barely making it to Mississauga in time. Oh, and to make things worse? You\u2019re rocking a broken jaw. That was Ala\u00efs Delavey<\/a>\u2019s reality. Just getting here was a mission, but when she finally arrived, she found out her bags and gear were lost. That\u2019s about as rock bottom as it gets. But this is where the ski community shows its true colors. The crew came together, pulled some strings, and found everything she needed to compete. Because at the end of the day, this culture is built on looking out for each other. She made it to the course, ready to throw down, against all odds. Absolute warrior and shoutout to Corbett Ski and Snowboard for helping with that.<\/p>\n

Laurent Ethier \u2013 The Art of Steez<\/h2>\n

If you were at APIK, you saw Laurent Ethier<\/a>. Not just because of the way he rides, but because of how he shows up. The red tie with the perfect green cardigan matching every detail was calculated. The dude looked like he was about to drop into a fashion runway instead of a rail setup, and it was impossible to ignore. But this isn\u2019t just some random style flex, there’s a philosophy behind it.<\/p>\n

\u201cBefore I ride, I always think about how I dress because I know that, in the end, it makes a difference. Too many riders don\u2019t think about it and just rock black pants and a hoodie (which is fine), but it lacks originality. I always try to bring something \u2018artistic\u2019 to snowboarding\u2014I think that\u2019s where we come from.\u201d<\/p>\n

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Voir cette publication sur Instagram<\/div>\n<\/div>\n
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Une publication partag\u00e9e par Laurent ethier (@laurent_ethier)<\/a><\/p>\n<\/div>\n<\/blockquote>\n